Anyone who's seen the film Picture Perfect (1997) may remember a quote that's stayed with me for many years; ‘dress for the job you want not the job you have.’ It's been the subject of many a blog post or meme since, too, but in todays' WFH culture, does what you wear for work really matter so much?
Yes, it does.
Does what you wear impact your opportunities?
Let’s spin this on its head:
It makes sense that if you show up for work ready to face a day in the office - even if you're working remotely - you'll feel as if you're at work and not just schlepping around the kitchen at the weekend. It makes sense to dress for work; our brains and bodies get the signals that we are up and working but what should we actually be wearing to the office or workplace?
What you wear shouldn’t be dependent on the ‘job you want’ but more about your brand - the image you want to convey to people you're interacting with, even if it's virtually.
Wendy Marx shares an article on how you can use personal branding for Business.
When I talk about branding, for business wear I'm really talking about your own brand. What message do you want to get across to your customer base (future, new, existing and old customers) and what message are you wanting your employees to take on? Do you want them to feel; safe, important, respected and that you will do your best for them – and will they think and feel that if:
If the answer to the three points above it yes, then that’s great, and you're probably very creative! But, most of us will have said a resounding no to all three.
So if you are thinking about reviewing your dress code there are some points I’d urge you to consider:
As mentioned, any discussion around the subject of dress code can be challenging, but if you want to talk through HR guidance, policy and process or are looking for either business / leadership coaching or mentoring then please contact us.
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